Lebih dari sepuluh tahun strategi ini digagas dan berhasil dipraktikkan oleh banyak perusahaan. After reading you will understand the basics of this powerful strategy tool. What is blue ocean strategy about blue ocean strategy. But its much more common for a blue ocean to be created from within a red. How to create uncontested market space and make the competition irrelevant audiobook by w. Then you can start reading kindle books on your smartphone, tablet, or computer no kindle device required. How to create uncontested market space and make the competition irrelevant hardcover january 20, 2015. A blue ocean strategy perforce represents a departure from the status quo, fair process is required to facilitate both strategy making and execution by mobilizing people for the voluntary cooperation needed to execute blue ocean strategy.
Based on a study of 150 strategic moves spanning more than 100 years. This blog article is a overview of some of the key points of the book by w. Consider alternatives that customers have for your product. Namun ternyata, kesuksesan sebuah perusahaan kini tidak lagi diukur dengan memenangi persaingan berdarahdarah di red ocean strategy. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. The first step to creating blue ocean strategy is to find new ideas and redefine markets as theyre commonly understood. Chan, 97815996192, available at book depository with free delivery worldwide. Achieved via the delivery of features that have a highest marginal benefit to customer needs. A global bestseller and one of the best business strategy books available, blue ocean strategy challenges everything you thought you knew about strategic. Chan kim and renee mauborgne, published by harvard business school press, boston, massachusetts, 2005, isbn 97815996192 blue ocean strategy is a business strategy book, first published on february 3, 2005. Find all the books, read about the author, and more. How to create uncontested market space and make the competition irrelevant from the worlds largest community of rea. Hallo senang bisa kembali bertemu dengan anda dalam sajian business book club.
May 30, 2017 t his month, we read blue ocean strategy by w. It requires the right research, patience and focus. Is the blue ocean strategy book really a new approach or is. Companies pursue blue ocean strategies to make competition irrelevant. Blue ocean strategy blue ocean strategy pdf five keys to blue ocean strategy blue ocean strategy 2004 blue ocean strategy expanded edition book summary blue ocean strategy blue ocean strategy book by w. A instead of competing in existing industries, blue ocean strategy equips companies with frameworks and analytic tools to create their own blue ocean of. The risks of following a blue ocean strategy the adaptive. Malaysia national blue ocean strategy nbos youtube.
Chan kim and renee mauborgne in the indie business book club. It was built on the notion of creating new markets where competition is irrelevant and the opportunity to grow and be profitable is unlimited. Blurbkesuksesan sebuh perusahaan kini tidak lagi diukur dengan memenangi persaingan berdarahdarah di samudra merah, tetapi dengan menciptakan ruang p. According to kim alternative appendix figure approach blue ocean strategy build a blue business model buyer group buyer utility buyer utility map called the visual cdi challenge circuses cirque du soleil companys strategy companys value curve competition irrelevant competitors complementors concentrate consider cost innovations create a blue. Chan kim and renee mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean. How to create uncontested market space and make the. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. This 2005 book is aimed at anyone interested in pursuing the authors blue ocean.
Chart a path to creating uncontested market space and winning the future. Blue ocean strategy is a landmark idea founded by w. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Blue ocean strategy is the most successful book on business. Blue ocean strategy is the most successful book on business master. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. This article explains the blue ocean strategy, developed by w. One is to launch completely new industries, as ebay did with online auctions. Blue ocean strategy is one of the bestselling business of the century.
They are the authors of blue ocean strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Blue ocean strategy by renee mauborgne blue ocean strategy is a groundbreaking book on opening up uncontested markets. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Jul 28, 2018 blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers. Buku blue ocean strategy toko buku online bukukita. Study 31 terms blue ocean strategy flashcards quizlet.
Mauborgne, renee and a great selection of related books, art and collectibles available now at. This is a book summary i have written originally as part of the assignment for my harvard innovation and entrepreneurship class. How to create uncontested market space and make the competition irrelevant by w. The central part of blue ocean strategy is to manage innovation to gain the unique competitive competence by adding to the values for customers and simultaneously lowering the cost for the company. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. Wii innovate how nintendo created a new market through the strategic innovation wii. Nov 14, 2008 november 14, 2008 comments off on book summary. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. This business classic is a mustread for anyone who engages in any kind of business from entrepreneurs to corporate ceos. You may or may not agree with the central philosophy, but you will be inspired. Itu sebabnya kini hadir istilah baru yang disebut blue ocean strategy.
Kim and mauborgne rank in the top 3 management gurus in the. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. It is being published in a recordbreaking 44 languages and is a w. The new book also articulates our dynamic renewal process, one that helps companies make the creation of blue oceans a repeatable process and helps. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
Chan kim pdf download blue ocean blue ocean shift blue ocean strategie blue ocean shift pdf ocean blue sanded grout blue ocean shift espanol pdf red ocean strategy 15fen finding the blue ocean. Blue ocean strategy book online in sri lanka jumpbook. Dalam sajian kali ini saya menghadirkan ringkasan buku bagus bertajuk blue ocean shift. Kesuksesan sebuh perusahaan kini tidak lagi diukur dengan memenangi persaingan berdarahdarah di samudra merah, tetapi dengan menciptakan ruang pasar baru yang belum termanfaatkansamudra biru blue ocean strategy. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w. Popular strategic management books showing 150 of 6 blue ocean strategy. How to create uncontested market space and enter your mobile number or email address below and well send you a link to download the free kindle app. Blue ocean strategy adalah strategi menciptakan ruang pasar baru yang belum termanfaatkan.
Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options. Whats new in the expanded edition of blue ocean strategy. The authors use the metaphor of the blue ocean as a direct contrast to red oceans. Stream and download audiobooks to your computer, tablet or mobile phone. Blue ocean strategy is a collection of wisdom, systematic process and framework which were formulated after extensive management research and studies of companies that exhibit characteristics of certain management principles that help these compa. How to create uncontested market space and make the competition irrelevant hardcover. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. Chan kim and renee mauborgne, develops and explains how to beat the competition by reaching beyond it into new unexplored markets. Chan kim and renee mauborgne of the blue ocean strategy institute and professors at frances insead business school and cofounders of the value innovation. Value innovation strategy competes in an uncontested market space. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. Chan kim and renee mauborgne, professors at insead. Dalam summary ini, saya meringkaskan intisari tentang apa itu blue ocean shift and strategy.
Blue ocean strategy is based on over decadelong study of more than 150 strategic moves spanning more than 30 industries over 100 years. All in all, blue ocean strategy is a book worth reading. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. The first part presents key concepts of blue ocean strategy, including value. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. Blue ocean strategy and sustainability for strategic management. Apr 14, 2014 as malaysia continues its ambitious journey towards becoming an advanced nation by 2020, the government has adopted blue ocean strategy to deliver programs and services to the public that are high.
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